NEVER SURRENDER. EVER.: A real-life trilogy

This is not a success story.
It’s a life story.
From analog photography to engineering,
from invention to high-risk finance,
Aderno Bartoli lived three complete professional lives—each entered fully, each exited deliberately.
In Never Surrender. Ever., Bartoli takes the reader behind the scenes of systems most people never see:
the discipline of vision forged in the darkroom,
the logic of machines and software,
and the invisible rules governing global finance and power.
This is not a book about winning at all costs.
It’s about understanding when mastery turns into compromise—and having the courage to walk away.
Clear-eyed, uncompromising, and deeply human, this memoir speaks to entrepreneurs, innovators, and decision-makers who know that the greatest risk isn’t failure—
it’s becoming someone you don’t respect.